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Established in 1989, the company started as a small-scale trading & distribution business, then in 1999 entered retail sector through minimarket format with brand name of “Alfamart” . Today Alfamart is one of the indonesia’s leading retailers, serving more than 2 million+ customers daily, with 5,700 + stores across Indonesia. It provides affordable, high quality basic and daily needs in friendly services, clean and comfortable shopping atmosphere with an easy access location. With more than 60,000 + employees involved, Alfamart is one of the largest employers in Indonesia.

In line with its rapid growth, Alfamart offering many opportunities for enhancing it’s employees career, it also develops a strong and productive corporate culture in shaping the behavior of its employee towards its vision, mission and goals.

Each of Alfamart store was founded based on “community store” philosophy, showing our commitment as good corporate citizen by helping to develop the surrounding community. Alfamart actively conducts various Corporate Social Responsibility activities under the Program of “ Alfamart Sahabat Indonesia” , overseeing 6 main areas which are : “ Alfamart Smart (educations) “, “Alfamart Sport”, Alfamart Vaganza (art & culture), Alfamart Care ( Socials), Alfamart Clean & Green (environments), and Alfamart SME’s ( small medium entrepreneurs). Alfamart is awarded with some prestigious awards from reputable institutions, such as Top Brand Award 2008-2010, Superbrands Indonesia Awards 2008/2009, Indonesia’s , Digital Marketing Awards 2010, The Net Promoter Loyalty Award 2010, Service Quality Award 2010, “Rekor Bisnis” Award 2010, Best Brand Award 2008-2011, Indonesia’s Most Admire Company 2009-2011, The word of Mouth Marketing Award 2009-2011, The Women’s No 1 Choice 2011, The Indonesia Original Brand 2011, and CSR Awards 2011. It has also success in gaining the highest Store equity Index ( by The Nielsen Company) among Indonesia retailers for 4 consecutive years.